Why individual checks alone are no longer sufficient in 2026

In recent years, the requirements for correct product information have become much stricter. Retailers now expect complete, error-free and up-to-date product data. At the same time, new European regulations such as CSRD, SUP and the upcoming EUDR regulation introduce additional data fields, mandatory updates and extra checks. As a result, product data is no longer a one-time task, but a continuous process. Individual GS1 checks are becoming less and less adequate.

Why checking alone no longer works

Many organisations still rely on individual GS1 checks: you enter the data yourself, and we validate it. This works fine for small volumes, but as the number of items or the complexity increases, bottlenecks arise, such as:

• error messages caused by outdated or incomplete data;
• duplicate work because changes are not tracked centrally;
• rechecks that take time and delay launches;
• retailer feedback, since each retailer has different requirements;
• regulatory updates that require additional fields or packaging information.

Simply validating the data afterwards does not solve these problems. There will always be a risk that data is still incomplete or that multiple rechecks are needed.

The bar is rising in 2026

Retailers are increasingly asking for:

• up-to-date images that meet their specific guidelines;
• complete packaging information (including SUP and CSRD fields);
• flawless logistical data;
• fast processing of updates;
• uniform data for both online and physical stores.

Additionally, GS1 Netherlands and GS1 Belgium are implementing new checks and releases focused on data quality and completeness. For suppliers, this means more work, more detail and less room for error.

Why full data management does match today’s requirements

With our full data management service, we take over the entire process: from data capture to publication. This ensures that:

• product data is always complete according to GS1 and retailer guidelines;
• updates are processed automatically;
• packaging, sustainability and logistics data are correctly established;
• you are prepared for future regulations;
• you no longer need to perform duplicate checks.

In short: you no longer have to maintain anything manually. We make sure everything is correct.

Want to know more?

With our managed service, we take care of capturing and maintaining all product data and images for your brand. That means you no longer need to worry about the steps required to record data in accordance with GS1 standards.

Would you like to know what the 2026 developments mean for your organisation? Or are you considering switching from individual checks to full data management?
Our team is happy to help. Feel free to contact us!

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